Stadiums finally join the digital age

It's still difficult to get mobile reception at many major sports and entertainment events - but that's slowly as venues and telcos begin to upgrade.

"Meet u at the members' bar m8?".

As bizarre as it sounds in this age of uber-connectivity, it's still incredibly difficult to get mobile reception at major sports and entertainment events.

Huge crowds at the match or big gig too often overwhelm networks, meaning missives like the one above go unsent.

Beers go undrunk. Status updates go unposted and fans' Twitter banter falls silent.

Frustrating is an understatement.

But things are slowly changing - as the telcos and stadiums finally get around to rigging up sporting arenas with their own wifi networks and phone networks are boosted.

Aside from enabling basic text messaging and internet access - which is the absolute minimum most fans now demand - it will also enable some pretty fancy new services too.

Want to order food from your seat? Check.

Want to check out how big the queue is at the nearest loo? Yes.

Want to receive instant replays and match statistics on your phone? You betcha.

Apps running off stadium wifi will allow all that - and the good news is that it's already starting to happen in Australia.

It will come with a catch of course - the apps and services are likely to be heavy on advertising, including those from betting firms.

That's likely to raise ethical issues for children and their parents, while some fans may find the commercials annoying.

America is ahead of the world on stadium tech - with its biggest and best venues, like the Dallas Cowboy's AT&T Stadium, already well-wired and tens of thousands of fans managing to access networks at one time.

But Australia is not too far behind, with venues like the Sydney Cricket Ground (SCG) recently installing a network in its new stands, with plans to extend it around the whole ground and into neighbouring Allianz Stadium in the future.

Sydney's ANZ Stadium recently signed a deal with Telstra and Cisco to provide wifi.

Telstra trialled a new mobile phone instant replay system, using so-called long term evolution (LTE) technology, two weeks ago at the Melbourne Cricket Ground.

The firm claimed it as a world first.

"It's been a good ten years-plus that fans having been going to games with their phones in their pockets expecting some sort of connectivity," said Telstra director of digital media and content Adam Good.

"It's safe to say, initially, when the internet was available on connected devices there were some bottlenecks.

"Now we're seeing stadiums enabling themselves in wifi and then of course the 4G networks and LTE are also expanding."

"In terms of wifi, the US is ahead of us,"

"But there are some connected stadiums coming ... the SCG, the MCG and Adelaide Oval, so we'll catch up."

The Sydney Cricket Ground Trust confirmed to AAP that it will extend its new $12 million technological upgrade around the entire SCG and neighbouring Allianz Stadium.

The trust installed a new wifi network and internet protocol television network (IPTV) system at the SCG's new MA Noble, Bradman and Dally Messenger stands for January's Ashes Test match.

Those networks, which allow fans access to fast internet reception, will continue to be active in the new stands during the AFL season before being extended around the SCG and into Allianz Stadium.

The SCG Trust has also just signed a deal with a US company to provide technology that will enable fans at both venues to order food and drink from their seats and receive instant replays and statistics on mobile devices.


4 min read

Published

Updated

Source: AAP


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Stadiums finally join the digital age | SBS News