First they appeared at the centre of an ad campaign for supermarket giant Coles and now Status Quo are releasing their own brand of beer.
The rock veterans - led by Rick Parfitt and Francis Rossi, who have been known for their own love of a tipple - are launching their Piledriver beer in hundreds of British pubs from today.
They teamed up with the Wychwood Brewery to create their drink, named after their 1972 album, which will become available in more than 900 Wetherspoons franchises.
"Music and beer go well together. Anyone denying that has never been to a gig - and certainly not a Quo show," Rossi said.
"We wanted to create something special for the fans, and us of course, to enjoy. Piledriver is it."
Parfitt added: "Piledriver is renowned as one of those albums where it all went right: the chemistry was perfect and the fun flowed. Wychwood Brewery has helped us create a beer with the same ethos - and a huge gorilla as a truly arresting logo."
Quo follow in the footsteps of bands such as Iron Maiden and Elbow who have also developed beers.
