Steve Smith pads up for CPL hit in USA

Cricket Australia is keen to grow the sport in the United States and Steve Smith will help do that while playing a Caribbean Premier League fixture in Florida.

Steve Smith

Steve Smith has played in T20 competitions during his 12-month Cricket Australia ban. (AAP)

Steve Smith will aid cricket's latest attempt to sell itself in the United States, a lucrative market that has proven laboriously hard to crack.

The Caribbean Premier League (CPL) has taken three Twenty20 games to Florida this season, having hosted fixtures in Lauderhill since 2016.

Smith's Barbados Tridents face the Jamaica Tallawahs on Thursday in the CPL's final Florida fixture.

Smith, currently serving a 12-month ban imposed by Cricket Australia (CA) in the wake of the Cape Town cheating scandal, will help put bums on seats.

Ironically, growing the game in the world's third-most populous nation and largest economy has been a long-term goal of both CA and the International Cricket Council (ICC).

North America is already CA's third-biggest overseas television market, reflecting its immense potential.

CA is leading a push for the US to host a major tournament, most likely a World T20, during the next cycle that starts in 2023.

CPL chief executive Damien O'Donohoe believes it is a realistic goal if appropriately supported.

"There needs to be buy-in. From the ICC, Cricket Australia, India and others," O'Donohoe told AAP.

"It's not going to be a quick win.

"But if it was agreed the US will host a World Cup in 10 or 12 years, and there was a resolve to build towards that, then we firmly believe there's a huge opportunity.

"There's a huge expat community of Australians, Indians, Pakistanis and English. They've been starved of top-class cricket."

O'Donohoe cited the example of the 1994 FIFA World Cup.

It broke attendance records, was a major financial success and expanded soccer's US profile beyond an expat-dominated fanbase.

"The model has already worked. It doesn't need to be reinvented," O'Donohoe said.

Poor governance remains a stumbling block but recent USA Cricket elections were a positive step forward.

Suitable stadiums will also be an immense challenge.

Lauderhill is currently the only ICC-accredited venue in the US.

O'Donohoe suggested converted baseball grounds, used during the 2015 exhibition series involving Shane Warne and Sachin Tendulkar, would not be viable for a showpiece tournament.

"We looked at baseball stadiums every which way and it's just not possible to play," he said.

"Not proper, competitive cricket."

Tim Paine, Justin Langer, James Sutherland and Pat Howard, all in the US on a study tour, are not expected to cross paths with Smith.

Meanwhile, David Warner scored 14 as his St Lucia Stars were rolled for just 69 in a seven-wicket CPL loss to St Kitts and Nevis.


Share
3 min read

Published

Source: AAP


Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world