Super Bowl commercials for 2014 had an unprecedented run online well before they went to air during the broadcast of the big match on Sunday night in the US (Monday morning AEDT).
Stars of the 2014 Super Bowl commercials include Budweiser, OneRepublic, The Muppets, Bob Dylan, Sarah McLachlan, Ellen DeGeneres, the original cast of Full House, Peanuts characters and Arnold Schwarzenegger.
According to iSpot, a company that tracks how TV commercial perform on the web, Budweiser won the online battle of the Superbowl ads. The beer company had the top three ads in iSpot's list of Super Bowl ads that had attracted the most buzz before kickoff.
Budweiser's heartwarming "Puppy Love" ad - featuring a farm friendship between a puppy and a Clydesdale - had attracted the most views on YouTube.
Advertisers pay about $US4 million per 30 seconds for their commercial to air during the Super Bowl.
Other Super Bowl 2014 ads that were available online before the game started include:
- Sarah McLachlan for Audi Doberhauhua
- Dylan's I Want You featured in Chobani ad
- Ellen DeGeneres for Beats
- The Muppets for Toyota
- Full House cast reuniting for Oikos Greek Yogurt
- Doritos "finger cleaner" ad, by Australian director Tom Noakes
- One Republic in Bud Light ad
- MetLife's Peanuts-themed ad
- Jaguar's British villains
