Monica Wilkie has been surf lifesaving for 15 years.
The 25 year-old, from Mermaid Beach Surf Life Saving Club on the Gold Coast, is the star of Surf Live Saving Australia's new campaign, called "the ocean doesn't discriminate".
Ms Wilkie says she was encouraged by her father to join the movement.
"I joined surf life saving when my dad decided he wanted to have his kids learn some vital surf life saving skills and be part of the coastal lifestyle. So, learning skills and building and starting as a nipper."
The advertisement depicts people, some of culturally diverse backgrounds, struggling in the water, serving as a warning that the ocean doesn't discriminate when it comes to water safety.
The campaign also aims to demonstrate Surf Life Saving Australia's diversity as an organisation, and Monica Wilkie, who's family background is Indian, helps to do that.
C-E-O Melissa King explains.
"Sometimes people might think that Surf Life Saving isn't open and welcoming, but this is very much an opportunity for us to bust that myth and invite everybody from all communities. We have a wonderful gender balance, 50/50 male female, we're a young healthy organisation that really wants everybody to feel they're part of the organisation."
Nine year-old Jack Byrne, from Sydney's northern beaches is the advertisement's co-star.
He's been involved in nippers for two years and says the beach has plenty to offer.
"I like the waves, they're just awesome, and I like catching waves yeah, the beach is nice. You should like the beach because it's a great experience, you could learn how to swim, it's fun to go surfing, you can play in the sand. It's nice."
The Surf Life Saving Australia campaign won the SBS Diversity Works Challenge.
It's an initiative designed to encourage the Australian advertising industry to think about diversity.
SBS Media's Director of Sales, Andrew Cook, says Surf Life Saving Australia's entry ticked all the boxes.
"Ultimately what we loved about it was it really reflected the true Australia, and talked to all Australians. With the undercurrent of a warning, which was the ocean does not discriminate. And the way that the team pitched the idea to us just came through and it won with flying colours."
The campaign isn't just about demonstrating diversity in surf life saving.
It's a chance for people like Jack Byrne and Monica Wilkie to show off their own love of the sand and surf.
Monica says she hopes the campaign gives other people the confidence to join the movement.
"I'm thrilled to be part of a movement towards encouraging diversity in surf life saving and capturing people, and welcoming people from all walks of life and ethnic and cultural backgrounds. So I'm really thrilled to be part of that move towards accepting all cultural backgrounds."
To that end, Ms King says winning the Diversity Works Challenge is a huge opportunity for Surf Life Saving Australia.
"We were delighted to be the inaugural winner because we've always been an open and inclusive organisation, but this gives us the opportunity to talk to the wider community, to invite them to join surf life saving."
