Ted Baker founder and chief executive Ray Kelvin is to take a temporary leave of absence after allegations of harassment were made against him.
The company said a committee of directors established to look into the claims had been made aware of "further serious allegations" regarding Kelvin.
Ted Baker said Kelvin had agreed to go on leave "for the benefit of the business and the people who work in it".
Claims that Kelvin enforced a "hugging" culture at the company emerged over the weekend, after a petition was launched calling for an end to "harassment".
Accusations were also made that he massaged employees, kissed their ears and asked some to sit on his lap.
Kelvin said in a statement that the accusations had "raised some very serious and upsetting issues".
"Ted Baker has been my life and soul for 30 years," he said.
"I love this company and I care deeply for all my colleagues. It's for that reason that I have decided to take a temporary leave of absence.
"Ted Baker means everything to me and I can't bear to see it harmed in any way."
In Kelvin's absence, chief operating officer Lindsay Page has been appointed interim CEO.
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