Thousands of young fans of MTV's Teen Wolf series are turning to a website set up by the network for people to collectively mourn the sudden death of one of the show's main characters.
Twelve hours after Teen Wolf ended Monday night, more than 100,000 people had visited the Teen Wolf Memorial website for the character Allison Argent, who died after a mythical Japanese demon stabbed her with her sword.
The death of Argent, played by actress Crystal Reed, wasn't entirely a surprise; MTV has been advertising that one of the show's main characters would be killed off.
With the advertiser-supported website, MTV is looking to seize on fan interest by offering interviews with Reed and other cast members who offer "eulogies," as well as a place for people to vent.
Teen Wolf is one of MTV's most popular shows, reaching a series high of 3.5 million viewers for the third-season premiere.
About six in 10 viewers are female, with a median age of 21.
Jeff Davis, the show's executive producer, said MTV approached him before this season with the idea of shaking things up, perhaps with an untimely death.
He was reluctant.
"As the creator of the show, these characters were like my children," he said.
Shortly after, Reed asked for a meeting and told Davis she wanted to move on and do other things.
So the decision to send her character off in a coffin was set.
* Teen Wolf is shown in Australia on Foxtel channel FOX8.
