Retro drama series Puberty Blues may have been a hit amongst the chatterboxes on social media but it didn't prove quite as popular in the ratings.
The Network Ten series returned on Wednesday night and it ignited Twitter where it trended at number one.
However, the opening episode of the second series attracted just 538,000 viewers to be the 16th most watched show for the evening according to the overnight OzTAM ratings.
While it's a relatively low number for a prime-time drama series and the lowest ever ratings for Puberty Blues, it remains Ten's best-rating locally produced series this year.
Reality shows The Biggest Loser: Challenge and So You Think You Can Dance are struggling to get 400,000 viewers.
The launch of the whodunit series Secrets & Lies on Monday had 404,000 to be 26th overall.
Puberty Blues has started on a relatively strong base for a Ten program.
The Network says it was number one in its timeslot for 13 to 29 year olds but that's neither the target age demographic for the series or Ten.
It was more than a million viewers behind My Kitchen Rules, which won the night even though it almost dipped below the 1.6 million mark for the first time this season.
The Seven Network cooking series attracted an audience of 1.609 million, the second lowest of the season, to beat Seven News (1.109 million) and Nine News (1.105 million).
Most watched shows on Wednesday
1. My Kitchen Rules (Seven) - 1.609 million
2. Seven News (Seven) - 1.109 million
3. Nine News (Nine) - 1.105 million
4. The Block: Fans v Faves (Nine) - 1.092 million
5. Seven News/Today Tonight (Seven) - 1.037 million
6. Nine News 6.30pm (Nine) - 1.037 million
7. A Current Affair (Nine) - 925,000
8. Home And Away (Seven) - 903,000
9. The Blacklist (Seven) - 869,000
10. ABC News (ABC1) - 766,000
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17. Puberty Blues (Ten) - 538,000
* Source OzTAM
