As the weather begins to warm, more and more Australians are venturing outdoors to get fitter and healthier.
And to motivate more people to get active, there's a popular social-media trend aimed at getting people moving.
But the 'fitspo' movement is also coming under scrutiny about its potential health impacts.
For sisters Diana Johnson and Felicia Oreb, health and fitness are a large part of their lives.
Diana says after Felicia had her first baby, it prompted her to adjust her lifestyle. "It all evolved when Felicia had her baby, and I was teaching at the time, so we decided that we'd run some outdoor bootcamps for the mums from our childcare centre."
Felicia agrees. "To help them get their post-baby bodies back and get them in shape. And, I guess, mums were kind of coming to us and saying, 'And how did you do it? How did you get back in shape after having your daughter?' And they were kind of inspired by our healthy lifestyle. So we said, 'We'll start some outdoor bootcamps,' and we started training the mums."
The Sydney-based duo says, as a result, they were able to turn that passion into a personal training business.
Diana Johnson says that eventually led to their now-prominent online presence.
"About three years ago, we started our Instagram account, just by taking some nice pictures, and, ever since then, we've just grown our social presence. We've been really consistent with taking beautiful images."
The sisters are the faces behind one of the top fitness profiles on social media, Base Body Babes.
Almost 600,000 people follow them for tips and advice.
That advice ranges from exercises to diet to even endorsing fitness products.
Felicia Oreb says it is all part of motivating women to be more active.
"I guess the fitness industry has become a huge industry at the moment, and we see it every day. There's lots of accounts out there, lots of fitspo accounts, trying to inspire girls, and, often, we look at them and (find) some of them aren't doing it the right way. I guess, for us, it's really important. We've grown up, we're women as well, we understand women, we understand what it means to be a woman and be influenced by other people. So, for us, it's just more about educating our followers and really focusing on the positive side of living a healthy and fit lifestyle."
And they are not alone.
Thousands of people around the world are cashing in on the growing phenomenon known as Fitspiration.
That is fitness and inspiration - Fitspo.
Proponents say it is meant to encourage users to incorporate exercise into their daily lives.
Users generally post images of themselves in exercise clothes or what they are eating to look their best -- and how anyone else can do the same.
But despite the growing popularity of the fitness social-media profiles, there are concerns about the health impact some can have on followers.
Megan Lim is a researcher at the Melbourne-based Burnet Institute.
Dr Lim recently conducted research which, first of all, suggested the wide impact of the pages on young people.
"We did a survey of about a thousand young people using social media, and we asked them whether or not they were following sites like fitspiration sites, diet and detox plans and fitness plans. And what we found was that it was very common. About 38 per cent of young people said that they did follow those pages. And we found that it was much more common among young women especially. So, among teenage girls, it was actually 57 per cent of teenage girls who reported they liked those pages."
And Dr Lim says she observed a concerning trend among the teenage girls who reported "liking" the pages.
"Well, we found that it was more common for people who liked the pages to report having had been victims of bullying in the past. And they were also much more likely to report having a self-reported eating disorder, and they were more likely to report having used diet pills or detox teas and laxatives."
Twenty-one-year-old actress Georgia Woodward spent several years struggling with anorexia.
Ms Woodward says images online played a significant part in her downward spiral.
"We are bombarded with images daily, and so much of what we see, especially when you're in that headspace, you are particularly vulnerable to the way you look and the way things feel and all that kind of thing. And just seeing photos on Instagram and Facebook come up, and you're looking at it, going, 'I should look like that,' and, 'If I look like that, then I would be happier,' or, 'If I look like that, then I'll have more friends.' Or you think that all your problems will be solved by looking like those people. But having it promoted in a way that it is, and so easily accessed, is really dangerous, I feel. Having been through that experience and in that mind space, you're particularly vulnerable."
Experts agree.
Christine Morgan is chief executive of the Butterfly Foundation, which supports people dealing with eating disorders.
Ms Morgan says there is a difference between advocating for a healthy lifestyle and promoting an ideal body shape.
"Messages about healthy exercise and healthy diet are fantastic. But images which have scantily clad bodies, where the focus is on 'Look how good I look,' is where you get into the dangerous territory."
Ms Morgan says consumers need to ensure they do not confuse credible advice with social-media popularity.
"I would always promote the fact that, if we're talking about somebody's health and wellbeing, it should be from a professional accredited source. That has to be the ideal. Because what we come back to here is this isn't about just playing with cosmetics or something like that. This is actually about what people are doing to their bodies in an attempt to better themselves. And if somebody is giving them advice in that respect, I'd always come from the perspective it should be as professional as possible, and accreditation is a good way of reflecting that."
Felicia Oreb and Diana Johnson agree perception may not always be reality on social media.
"Research the people that you're following. It's easy to kind of be distracted by the pretty images and all of the inspirational photos that people are posting, but actually look into who you are following."
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