Online fashion retailer The Iconic has nabbed new chief executive Erica Bertchtold from Supercheap Auto and Rebel owner Super Retail Group, which now faces losing two of its senior leaders in quick succession.
Global Fashion Group announced on Monday that Ms Bertchtold will join the Iconic in February 2019 as chief executive, taking over from Patrick Schmidt, who has served in the role since 2013.
Mr Schmidt took on the role of co-chief executive of parent company Global Fashion Group in February, and will become chairman of the Iconic in the shuffle.
Ms Bertchtold is set to be the second high profile departure for Super Retail, with long-serving chief executive Peter Birtles to retire from the Boating Camping Fishing and Macpac owners next year.
She brings almost 20 years of retail experience to the e-commerce fashion juggernaut, most recently serving as managing director of the sports division for Super Retail, incorporating Rebel Sport, for seven years.
Prior to joining Super Retail, she held a number of senior management positions including general manager of two women's apparel businesses for Specialty Fashion Group, general manager of merchandise and marketing for Rebel Sport and national product management roles at Harvey Norman.
Mr Schmidt will remain chief executive until Ms Bertchtold assumes her position in February 2019.
