The Interview generates $15m after online release

The controversial film The Interview has become Sony's best ever online release, generating more than $US15 million in the first four days of it's release.

The Interview

(AAP)

The controversial film The Interview has become Sony's best ever online release, generating more than $US15 million in the first four days of its release.

Sony said more the film, which parodies North Korean leader Kim Jong-Un, was downloaded more than 2 million times since it's release on Christmas Day.

The film has also brought in $2.8 million in the limited theatrical run that began Christmas Day in more than 300 mostly independent theaters, according to tracking firm Rentrak.

Sony is likely to reap larger receipts.

The company's first online revenue figures do not include Apple's iTunes purchases or rentals after Apple agreed on Sunday to carry the movie on iTunes, the biggest and most-used store of online content.

The $44 million film starring Seth Rogen and James Franco had been expected to gross at least $20 million in its opening holiday weekend if it had gone to wide release, according to Boxoffice.com.

The future of The Interview was in doubt after large cinema chains refused to show the film due to '9/11-style' threats made by the hackers, who the FBI says are linked to North Korea.

Sony soon afterwards cancelled the film's release altogether and removed mention of it from its websites.

But that decision drew widespread criticism, including from Obama, who chastised Sony for what he deemed "a mistake" that went against American principles of free speech.

The film was released in more than 300 US cinemas and on several digital platforms. The unusual release marks one of the first times a studio movie will be shown simultaneously in theatres and video on demand.

It's the latest twist to a crisis that has engulfed the studio and The Interview, a screwball romp about a fictional plot by two US journalists embarking on a mission to assassinate North Korean leader Kim Jong-Un.

North Korea has been accused by the United States government of launching a crippling cyber attack on Sony which saw the release of a trove of embarrassing emails, scripts and other internal communications, including information about salaries and employee health records.

Pyongyang has repeatedly denied involvement in the hack but has applauded the actions of a shadowy online group which claimed responsibility for the cyber attack, the self-styled "Guardians of Peace".


      

 


Share

3 min read

Published

Updated



Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world