Bakery products are just the latest front in the price wars between Australia's big supermarkets.
* Bread: Coles has cut the price of many bakery products by as much as 35 per cent, although one leading analyst says Woolworths still wins out on price
* Lamb: Coles and Woolies last year cut the cost of leg roasts by up to 30 per cent
* Roast chicken: The cost of a whole chook at Coles fell from about $11 to $8 in 2016, and from $11 to $7.90 at Woolies.
* Milk: In 2011 the rivals cut their home brand milk to just a dollar a litre, which has remained standard pricing despite unhappiness from some farmers
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