It's a long way from the swamp of Toowoomba to feeding grapes to leggy models in the English capital but that's the journey of Geoffrey Finch who is flying the Australian flag at London Fashion Week.
The creative director on Saturday presented Antipodium's autumn-winter 2014 collection at the Institute of Contemporary Arts.
Finch, 31, is representing Australia this week alongside Richard Nicoll, who was born in London but grew up Down Under.
The designer says the new Antipodium collection - like all his work - attempts to subvert classics.
"It's looking at wardrobe staples and re-imagining them," Finch told AAP.
"It was blending classics, including Roman classics, and melding that with Internet 1.0 (era) so you have a pretty wild combination there."
Finch's favourite piece is double-breasted blazer in fur and olive, which he says plays on the late 1990s rave culture.
At Saturday's show Finch had his models - including a few fellow Australians - eating grapes Roman-style.
Fashion critics often reference Antipodium's "wit" and Finch admits his Australian roots are responsible for any playfulness.
"God I'm from Toowoomba," he says laughing.
"It's Aboriginal for swamp. So there's an irreverence and pragmatism that comes from an Australian background."
The 31-year-old has been working in London for 10 years but is still occasionally amazed at his journey.
Preparing for the fashion week show, he had a view of Big Ben.
"That's (still) a really exciting feeling for a boy from Toowoomba."
There's plenty of orange in the latest Antipodium collection, which some critics suggest will be the colour of the next few seasons along with yellow.
But Finch says while many designers are "scientific" in their approach to trends, he's guided more by instinct.
"Sometimes I'm right and sometimes I'm wrong," he says.
Finch, who last year became Topshop's design consultant, didn't study fashion but rather started crafting pieces with Antipodium co-founder Ashe Peacock in 2004 after initially working for her PR company of the same name.
His first order was from Liberty, which remains the designer's favourite department store in London.
"Oscar Wilde shopped there - life doesn't get much better."
As for the future, Antipodium - whose fans include Carey Mulligan and Pixie Geldof - is looking to expand into Asia and particularly Japan.
