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Turnbull campaign stays low-key to the end

Instead of ramping up events, a relaxed Malcolm Turnbull has focused the last few days of campaigning on reinforcing his message.

Rising before the sun and often touring three states a day.

Election 2013 - and most that have come before - was a jam-packed affair, a race to the finish line.

And who can forget Tony Abbott's efforts in 2010, hitting the hustings right through the night.

But this time around, especially in the final week, Team Turnbull was remarkably relaxed.

After an eight-week marathon - and a bout of the prime ministerial flu - it seemed to be wrapping up campaigning with a whimper, rather than a bang.

Despite the polls still having both men neck-and-neck, or one a whisker in front, Mr Turnbull was confident in week eight.

Hosting his own quasi-television talk shows in Adelaide and Brisbane, working the rooms with a smile, looking comfortable pressing the flesh on the streets.

Take his exit from the Glenelg Surf Lifesaving Club.

Realising wife Lucy wasn't by the prime ministerial car, he didn't mind staring awkwardly at the travelling media pack and asking if anyone knew where she was.

When a toy shop was mentioned he left staff scrambling to find her location so he could join her.

Out went the plan.

The pictures of a prime minister hunting to find his partner and then discovering her amongst knitted goods in the local community centre were some of the best of the campaign - unscripted and warm.

So relaxed he seemed, the other days were confined to mainly one or two events, in one electorate.

Thursday saw just his set piece to the National Press Club and a handful of phone calls to radio stations, but no journey to the nearby bellwether of Eden-Monaro.

Friday and the Liberal-marginal of Reid was the focus - with a quick stop at a robotics plant and even quicker street walk - with media interviews thrown in.

Asked by a reporter on the final day whether his quiet schedule was because he thought victory was in the bag, he insisted it remained a close election.

"You're clearly not paying attention to the polls," he said, with a smirk.

Perhaps it was all just part of his plan.


2 min read

Published

Source: AAP



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