Whether or not Australian audiences will be watching MasterChef rip-offs or The Bachelor for another 10 years will be debated in Sydney this week.
The Australian Subscription Television and Radio Association (ASTRA) conference will discuss the future of TV with the keynote address to be delivered by Dr Michael Mosley - the man who put his faith into self-experimentation on TV.
That's worked out extremely well for him as he launched his popular 5:2 diet through this method.
In case you haven't heard of it, that's the diet that lets you eat pretty much whatever you want for five days of the week and then drop your calorie intake drastically (500 calories for women, 600 for men) for the two remaining days of the week.
He also created the show that delves into the psyche of murderers (The Mystery of Murder) and, as a qualified doctor, he presents the show Trust Me I'm A Doctor which airs on SBS.
Aside from his own TV shows he's also navigated nearly every aspect of the industry having worked at the BBC for over 30 years as a director, executive producer and now as a presenter.
"I spent 15 years pitching the idea for a series and that's why I became a presenter because I became obsessed by self-experimentation and I wanted to tell a history of medicine told through self-experimenters," Mosley told AAP.
He is now keen to find the future of the medium having seen it go through quite a few phases.
"There was a period where it was all computer graphics, that was in the wake of the TV show Walking With Dinosaurs," he said.
"Then we moved to things where the general public were the stars, like the X Factor," he said.
At the moment, Mosley says formats on TV are very powerful.
"(The Great British) Bake Off is a format but it's kind of a warm format. There was an idea you had to be nasty because The Apprentice was so successful but that has not turned out to be the case," he said.
So there are no hard and fast rules.
"That's what I adore about television, its constant reinvention and the fact that really nobody knows anything," he said.
The next frontier, according to Mosley, is figuring out how to make different platforms work together.
"It's quite difficult still to crack social media," he said.
"If you're a commercial organisation, it's hard to make money out of it but a lot of money is still made from making shows and selling shows."
*Dr Mosley will give the keynote address during the ASTRA conference at the Star Event Centre in Sydney on Tuesday
