Twitter co-founder Biz Stone has launched a smart phone app that invites people to tap into their online social networks for answers about things they see.
Jelly, available free on both Apple and Android, lets people reach out virtually to friends, or friends of friends, when interested in finding out more about where they are or what is happening around them at a given moment.
"Say you're walking along and you spot something unusual," said a blog post at the Jelly website.
"You want to know what it is, so you launch Jelly, take a picture, circle it with your finger, and type 'What's this?'"
Jelly queries are submitted to friends who also have the application and notifications pop up when answers are provided.
Jelly meshes with people's existing social networks, such as Facebook and Twitter.
San Francisco-based Jelly was co-founded by Stone, one of the creators behind globally popular one-to-many text messaging service Twitter, which made a blockbuster stock market debut last year.
Stone announced the Jelly launch at his @biz Twitter account.
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