British bookmaker William Hill says it has taken more than STG55,000 ($A106,820) in new bets on the name of the royal baby in the first three hours since the birth was announced.
Alice (2/1) has taken back the top spot from Charlotte (5/2), with Victoria also "very busy" at 9/2.
"We are as busy, if not busier, than we were in the first few hours after George was born," a William Hill spokesman said.
"Alice and Charlotte are still the favourites but keep an eye out for Rose and Grace."
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