Unemployment will be a major issue on voters' minds when they head to the polls in just over two weeks, according to Roy Morgan Research.
Chief executive Michele Levine says with tens of thousands of resource industry jobs at risk and the planned closures of Holden, Ford and Toyota's manufacturing plants, unemployment is a key issue.
A recent poll by the research company estimated Australia's "real" unemployment rate was close to 11 per cent in May, about double that of the Australian Bureau of Statistics' official seasonally-adjusted figure of 5.7 per cent for April.
On top of that 10,000 workers at Arrium in South Australia have an uncertain future with the steel maker in administration, while hundreds of thousands of other jobs could go after the three major car makers shut up shop over the coming year.
Ms Levine says the number of jobs at risk combined with high rates of youth unemployment and close to one million part-time workers wanting full-time jobs served as reminders about Australia's economic situation ahead of the July 2 election.
Drops in iron ore prices and the weaker Australian dollar had also made people "terrified" about the cost of living.
"These are major issues for people and they hit them personally," Ms Levine said on Wednesday.
Recent Roy Morgan research found that the economy was the main problem voters believed Australia faced (42 per cent), followed by immigration and social issues (13 per cent), and the environment (10 per cent).
Just four per cent nominated terrorism.
But Ms Levine says with last weekend's mass shooting at a gay nightclub in Orlando, terror could be a major "wild card" that influences votes.
"Whether (the shooting) was to do with Isis or not, it brings these issues back into our minds," she said.
"Issues of that kind traditionally favour the incumbent government and particularly conservative governments."
Meanwhile, a new Roy Morgan poll found that fewer than one in five voters are turning to political analysis in the media despite the election being just over two weeks away.
Greens supporters were the most likely to want analysis (26 per cent), while just a fifth of ALP voters and 18 per cent of Liberal supporters do.
Only 11 per cent of undecided voters were keen on political analysis.
