In a bid to quell the uproar after a man was forcibly removed from an overbooked aircraft in Chicago, United Airlines has announced all passengers on that flight will be fully reimbursed.
The underfire airline has also announced it will no longer use police to remove passengers from overbooked flights and will review how it goes about seeking people to voluntarily give up their seats when a flight is full.
United Airlines' parent company chief executive Oscar Munoz has told ABC's 'Good Morning America' that he felt ashamed watching the video footage showing a Kentucky doctor being dragged off the jet on Sunday. He has promised to review the airline's passenger-removal policy.
Munoz repeated his apology to David Dao, his family and the other passengers who witnessed him being taken off the flight.
"That is not who our family at United is," Munoz said.
"This will never happen again on a United flight. That's my promise."
To calm the backlash, United have announced all passengers onboard the express Flight 3411 will be compensated the total cost of their tickets.
The aircraft was preparing to leave Chicago's O'Hare International Airport on Sunday when Dr Dao was dragged down the aisle with video shot by passengers going viral on social media prompting a storm of protest.
Dr Dao's lawyers on Wednesday filed court papers seeking to have United Airlines and the city of Chicago keep all evidence related to the case in a sign that further legal action may be pending.