Valentino apologises over Hoffman stunt

Fashion house Valentino has been accused of exploiting the death of Philip Seymour Hoffman to promote its new handbag.

Executives at fashion house Valentino have issued a public apology to Amy Adams after they were accused of promoting a new handbag by releasing a picture of the actress carrying the purse at Philip Seymour Hoffman's wake.

The Oscar nominee was photographed carrying the red leather bag on Thursday when she attended a memorial in New York in honour of her Doubt co-star, who was found dead on February 2.

Officials at the luxury fashion firm subsequently sent out a press release with the snap of Adams holding the purse, adding, "We are pleased to announce Amy Adams carrying the Valentino Garavani Rockstud Duble bag from the Spring/Summer 2014 collection on February 6 in New York."

Company bosses were accused of exploiting the actor's wake for publicity purposes, and executives have now issued an apology to Adams in a post on Twitter.com. The message reads, "We regret releasing a photo of Amy Adams with a Valentino bag. Unaware of the circumstances it was a mistake and we apologise to Ms Adams."


1 min read

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Updated

Source: AAP


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