An hour-long program, broadcast by ZDF/ARD last Wednesday, featured an undercover video of what it says are Russian athletes and coaches admitting to covering up positive tests.
The video, which has not been seen or verified by Reuters, also alleged corruption and a systematic doping issue among Russian athletes and high-ranking officials.
"WADA must ensure that all athletes who have cheated, either at national or international level, are dealt with in an appropriate fashion under the World Anti-Doping Code," the Montreal-based organization said.
Following the broadcast, Russia's athletics federation called the allegations "a pack of lies" while the International Association of Athletics Federations called them "grave allegations."
The Russian Anti-Doping Agency has also launched an investigation into the allegations.
(Reporting by Larry Fine in New York; Editing by Frank Pingue)
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