Apple has issued a formal apology to a group of African students who were ejected from one of the company's Melbourne stores because staff were afraid "they might steal something".
Three days after the incident, which made headlines around the world, an Apple spokeswoman provided a statement to SBS saying "inclusion and diversity are among Apple's core values".
"We believe in equality for everyone, regardless of race, age, gender, gender identity, ethnicity, religion or sexual orientation," the statement said.
"That applies throughout our company, around the world with no exceptions. We’ve looked into the details of the situation and we apologise to the customers involved. We will continue to do everything in our power to ensure all our customers are treated the way they should be.”
One of the African students turned away from the Highpoint Apple store, Abdulahi Haji Ali, told SBS News the incident left him shocked.
A video posted on Facebook and Twitter on Tuesday night showed the staff member telling the boys, who were wearing Maribyrnong College uniforms, "we're just a bit worried about your presence in our store".
"We're just worried you might steal something," the staff member said.
"Why would we steal something?" one of the boys asked.
The staff member did not address the boy's question, saying, "End of discussion, I need to ask you to leave our store".
"Once the incident happened I was in shock, I was in disbelief,” Abdulahi said. "I didn't believe the employee said that, I thought I was day dreaming."
The principal of Maribyrnong College, Nick Scott, later accompanied the boys back to the store to seek an apology for their treatment. He told SBS News the store manager responded to them favourably and told them they were welcome any time.
Abdulahi said the incident hadn’t changed his opinion of the company.
"It was just one employee and we shouldn't blame the all company just for one employee's mistake".
"I didn't believe the employee said that, I thought I was day dreaming."
Mr Scott said he wasn’t surprised the boys had filmed the incident and commended their actions.
“In speaking to the boys, it’s clear to me they’ve experienced this kind of thing before,” he said. “They know it for what it is and they certainly felt they wanted to record this incident and I congratulate them for it.”
Since the video was published, there has been a huge amount of support for the boys on social media and condemnation for the conduct of the Apple staff involved.
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