Local Adelaide newspaper, The Advertiser, has published a cartoon referencing wildfires in Greece that killed over 83 people.
The cartoon's depiction of Greek individuals in the recent and devastating fires was met with outcry from Greek community members across Australia.
In the cartoon, Ancient Greek warriors, dressed in traditional robes, attempt to put out fires with ceramic vases.
The cartoon's title, placed above the scene reads, 'Another Greek Tragedy.'
Many in the local Greek community have taken to Twitter to slam the publication, finding the cartoon 'offensive, insensitive and in bad taste,' as mentioned in The Advertisers apology statement.
Greek Orthodox Community of SA president Bill Gonis called the cartoon "absolutely disgusting".
"We should know better," Mr Gonis said.
"We've got our own bushfire history - never mind nationally, but here in this state especially - but somehow we find the time to display Greeks behind the times in putting out a fire using water from vases, he told ABC Radio Adelaide.
The publication claims in its statement, 'It was intended as a tribute to the Greek people.'
It's goal was to 'reflect on the tragedy they now face and their long history of resilience, stoicism and courage in the face of hardship, editor of The Advertiser, Matt Deighton wrote.
He goes on to say, 'We got it wrong.'
Cartoonist Jos Valdman was "horrified about the way it's (the cartoon) been portrayed," Mr Deighton told the ABC.
The paper and its editor claim they're reaching out to local Greek community leaders to help publicise fire relief efforts.
