Hawthorn skipper Jarryd Roughead hasn't given up on the Hawks' 2017 campaign despite the club's worst start to a season since 2005.
Alastair Clarkson's once-feared team has lost its aura after dropping the first three games of the season, their last defeat a humiliating 86-point drubbing by previously winless Gold Coast.
"It's very un-Hawthorn like," Roughead told reporters.
"We've still got through the initial parts of everyone fitting in and gelling, and not just from onfield but also off-field as well.
"We've got a lot of things going on and a lot of new faces around the club and it's going to take time. Let's just worry about what happens in the next five to 10 weeks then see how we're going then.
"We've come up against three pretty good teams. It's not ideal to start 0-3 but there's still 19 weeks of the year to go and I'm not sitting here saying the season's done."
The Hawks farewelled respected veterans Sam Mitchell and Jordan Lewis in the off-season and traded in Sydney's Tom Mitchell and Gold Coast's Jaeger O'Meara.
The loss to the Suns was their heaviest since 2009, the last time they missed the finals, but Roughead said it was too early for soul searching.
"It's round four this week so if you're starting to think like that then you're probably thinking you're year's done, aren't you?," he mused.
"We've just got to get back to doing what we do.
"We've got a week's break now until we play Geelong and we'll just review the game like we would if we'd won and worry about getting back on the training track."
Hawthorn face the unbeaten Cats at the MCG on Easter Monday.
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