Most Bali-bound Aussies are planning to travel as normal despite volcanic ash continuing to wreak havoc on flights.
But some have gone cold on the holiday hot spot and are escaping instead to destinations like Hawaii, Thailand and the South Pacific.
As some tourists recalibrate their flight paths, Bali officials are still calculating losses caused by the continuing eruption of Mt Rinjani in Lombok.
Haydn Long from travel agency Flight Centre said there could be a silver lining to the ash cloud chaos that started disrupting schedules on November 3.
"The positive for travellers in the short to medium term is that if demand does drop off, you could see some really attractive prices to Bali," Mr Long said.
"The hoteliers will obviously be keen to fill their properties.
"In the longer term, I don't think Bali will be adversely affected because it has always been among the most popular choices for Australian travellers."
Mr Long said when Bali was struck by issues in the past, customers switched to Thailand and Fiji.
He said interest in Thailand was now picking up, but he couldn't say whether the surge in popularity was tied to the ash clouds or cheap flights.
Meanwhile, Bali Tourism Office marketing manager Nyoman Wardawan said the losses from the "on again, off again" operations of Australian airlines were still being added up.
Mr Nyoman said shutting down the Denpasar airport between November 3 and 5, with almost 700 flights cancelled, ripped about $US3 million ($A4.2 million) in tourism dollars from the Bali economy.
Flying conditions again deteriorated overnight and halted all flights between Australia and Bali.
Virgin Australia cancelled all scheduled flights including recovery services from Bali on Friday following unsafe flying forecasts.
The airline cancelled all flights to Bali on Saturday and Sunday.
Jetstar pulled all Friday flights between Australia and Bali, including planned recovery flights to Melbourne, Sydney, Darwin and Perth.
The airline is expected to provide an update on Saturday's flying plans on Friday evening.
