Hundreds of women, girls and other supporters have proudly donned yoga pants and paraded around the Rhode Island neighbourhood of a man who derided the attire as tacky and ridiculous.
Alan Sorrentino says the response to his letter to the editor, printed in The Barrington Times on Wednesday, has been "vicious" and that he's received death threats. He maintains the letter was meant to be humorous.
In ithe described yoga pants as the worst thing in women's fashion since the miniskirt and argued that they belong in the yoga studio and that women over age 20 shouldn't wear them in public.
But organisers said even if Sorrentino's letter was meant to be a joke, the message is clear.
"Women are fed up with the notion that we have to dress for people's visual pleasure," said Jamie Burke, the parade organiser.
The so-called yoga pants parade wasn't a protest against Sorrentino specifically but part of a bigger movement against misogyny and men dictating how women should dress, organisers said.
More than 300 people - many of them women and young girls - came out for the social media-driven event in the affluent, coastal town of Barrington, wearing yoga pants of different styles and colours.
Some held up signs that said Peaceful Pants Party and I've Got Passion For My Pants.
Participants also collected personal hygiene items for the Sojourner House, a local domestic violence organisation. Marchers ended with a group yoga session.
