Retail giant Woolworths has rejected reports suggesting it is considering selling its Big W chain.
Woolworths was rumoured to be in talks with investment banks about options for its discount department store chain, The Australian newspaper reported on Wednesday.
But Woolworths branded the report incorrect.
"Our general merchandise businesses, BIG W and EziBuy, are important to delivering our strategy to drive growth by giving customers access to Australasia's best multi-option apparel and general merchandise offer," Woolworths said in a statement.
The newspaper report said sources claimed Woolworths was considering several options, including a stock market listing for Big W, or selling it to a private equity outfit.
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