The digital age has prompted the World Taekwondo Federation to change its name after becoming concerned about negative connotations of its acronym.
On the eve of the World Championships in South Korea, it was decided a name change to World Taekwondo would reflect the body's "commitment to evolving and adapting to remain relevant with today's modern audiences".
"We know that in such a competitive world, we must always evolve and adapt to stay relevant and appeal to young and modern audiences," added World Taekwondo president Chungwon Choue.
"In the digital age, the acronym of our federation has developed negative connotations unrelated to our organisation and so it was important that we rebranded to better engage with our fans."
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