Younger users are turning away from `traditional' social media, such as Facebook, to try to go under the radar of older relatives who are increasingly embracing the platforms.
A new British report has claimed that a third of "digital natives" are ignoring Facebook because their parents are now using it, according to the Halifax Digital Home Index.
The index found 32 per cent of 16- to 34-year-olds have deleted their Facebook account, while 33 per cent have deleted or blocked a family member.
One in 10 (11 per cent) younger people admits to deliberately using social media channels where they can't be found by their family, such as Twitter (53 per cent), Instagram (42 per cent) and Snapchat (39 per cent).
The report shows that while 85 per cent of digital natives have a smartphone and 59 per cent have a tablet device, those aged 55 and over, or "digital converts", are catching up - with 52 per cent owning a smartphone and 49 per cent a tablet.
That compares to 2012, when just 9 per cent of the older group had a smartphone.
Now, more than half the older group (59 per cent) are on Facebook, a third (32 per cent) use Skype and 17 per cent have WhatsApp.
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