Frenchman Anelka has caused anger for using an alleged anti-Semitic "quenelle" gesture in a game last month.
"Zoopla has been reviewing its position over the past few weeks in light of the actions of striker, Nicolas Anelka, during the match against West Ham over the Christmas period and has decided to focus its attention on other marketing activities after this season," the company said in a statement.
(Writing by Keith Weir 44 20 7542 8022; editing by Andrew Callus)
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