Swedish fashion giant H&M has been accused of being 'distasteful' after a black child modelling a hoodie reading 'Coolest Monkey in the Jungle' featured on its website.
Many interpreted the image as "inappropriate", "offensive" and "racist", with some taking to Twitter to slam the move. Several threatened to boycott the brand.
"This is completely distasteful," one wrote. Meanwhile while another said: "H&M this sweatshirt is a disgrace you should be ashamed of yourselves."