Fans across the US praised Tourism Australia's Crocodile Dundee ad, despite being disappointed the reboot was not going to occur.
Tourism Australia revealed its fake reboot of the 1986 classic was the "largest single investment ever made in a single overseas tourism market" and will officially launch in February to run in the US over the next 12 months.
A series of trailers were teased in January during the lead up to the Super Bowl and tricked many into thinking a reboot of Crocodile Dundee was making an appearance in 2018.
Paul Hogan featured in Tourism Australia's campaign. Source: Tourism Australia
Trailers featuring Australians Chris Hemsworth, Liam Hemsworth, Margot Robbie, Hugh Jackman, Russell Crowe and US comedian Danny McBride aired promoting a 'Crocodile Dundee: The son of a legend returns home' movie to be released.
However, the official ad aired during half-time at the Super Bowl featuring Hemsworth and McBride as they toured around six different stunning Australian locations.
Halfway through the 90-second trailer McBride ironically points out that he was not in a movie, but an ad showcasing the best of Australia.
Towards the end, Paul Hogan makes a cameo appearance dressed up as his iconic character.
Ads at the Super Bowl cost up to $US5 million for a 30-second slot and can reach up to 100 million people in the US alone.
The ad, 32 years after the release of Crocodile Dundee, was the first time Tourism Australia ambassador Chris Hemsworth and his brother Liam would appear on-screen in the same project.
Social media users' felt bittersweet about the campaign, with plenty upset a reboot featuring the plethora of Australian actors was not coming true, while others praised it as the "best part of the Super Bowl halftime show".
