Liberals soul-searching election result

Veteran Liberal senator Ian Macdonald says senators were ignored during the election campaign. (AAP)

The Liberal Party will undertake a no-holds-barred review of its election campaign, which saw it lose a swathe of seats.

The Liberal Party will set about soul-searching as it tries to work out why it lost a swathe of seats at the federal election and snuck home with a slim majority.

But despite a "rigorous" review of the campaign to be launched soon by the party executive, Prime Minister Malcolm Turnbull insists he's getting on with business.

"We won't hit the ground reviewing, we will hit the ground doing," he told the coalition party-room on Monday, as he welcomed new members to Canberra.

The call to arms was backed up by his predecessor Tony Abbott who said it was important not to be engaged in recriminations but to look forward.

He also called for members to be empowered, pointing to the need for change in NSW pre-selections.

National Campaign Director Tony Nutt said there will be a no-holds-barred review of the campaign, which will look at all aspects.

Mr Nutt conceded the government faced a number of problems in 2014-15 and the "reconstruction" in September 2015 - when Mr Turnbull was installed as prime minister - improved its position.

But in April 2016, it was necessary to develop a strategy to refocus the coalition and according to research what was of concern to voters was the state of the economy in an uncertain world, he said.

Electors wanted to know if the government had a plan to protect their jobs - and what it was - cue the "jobs and growth" mantra.

He disputed the lack of a negative campaign from the coalition, pointing to the so-called "fake tradie" advertisement, adding the "jobs" issue needed to be sold with a positive focus.

Pollster Mark Textor said there was daylight between the economy and any other issue of concern to voters.

Several MPs used the meeting to raise concerns about the campaign, including:

* The jobs message was too complicated.

* There was not enough emphasis on the Senate campaign.

* The issue of new technology did not resonate in their electorate.

* What happened in western Sydney?

* Lack of emphasis on cost of living issues.

* Superannuation changes.

Mr Textor responded to the loss of seats like Lindsay and Macquarie in western Sydney, pointing the finger at the redistribution, the expensive TV ad market and council amalgamations.

He also argued with high mortgages and long commute times, there is a greater level of cynicism in the outer ring of Sydney.

Mr Turnbull stressed there will never be another eight week campaign, but said the timeline was necessary to hold a double-dissolution.

He read a well-humoured letter from Queensland MP Ewen Jones, who is leading in his seat of Herbert by just seven votes at last count.

Mr Turnbull and his deputy Julie Bishop were returned to their positions unopposed.

Ms Bishop hopes the coalition can "storm home" in 2019 if it looks forward, calling for more women to be pre-selected next time around.

The prime minister indicated parliament will return on August 30.

Source AAP

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