Could pop-up online ads help prevent suicide?

Suicide remains the leading cause of death in Australians aged 15 - 44. A trial of ads which pop-up when someone searches suicide-related keywords, encouraging people in distress to seek help, has been hailed as extremely promising.

Sandersan Onie giving his TED talk at Sydney Town Hall Source: SBS News / SBS

WARNING: This item discusses the subject of suicide/ self harm.

If you or someone you know needs help you can contact the Suicide Call Back Service on 1300 659 467 or Beyond Blue on 1300 22 4636.