Small businesses can be financially draining in all stages of life, but it's particularly expensive when starting out. It can be tough to get start up capital for your idea.
Friends and Families
Friends and family are a huge source of start up capital for small businesses. Friends and family don't often expect a return on investment.
Crowdfunding appeals to a wider audience, and has seen great successes (provided you can provide what you offer). It's a funding platform whereby you can pitch an idea online and friends, family and strangers can invest in it.
Angel investors are affluent individuals or enterprises that are willing to invest in a company. They may expect a return on capital, or a role in the creation of the product. Angel investors often keep track of the progress and can contribute ideas throughout the entire process.