How Airtasker helped rebuild Courtney Joe's business

It took Courtney Joe almost a year to learn to walk again after a bad accident - he says the lessons he learned about himself during that period have been invaluable to his business.

Courtney Joe was hit by a car while moving a couch from a house.

Joe Courtney started Sydney Removalist Services after re-learning how to walk. Source: SBS Small Business Secrets

Starting a small business can break hearts, crush spirits and drain willpower faster than a falling bank balance. Many business owners in Australia say they have felt stuck, helpless and broken. Courtney Joe tells that story, too - but his is a literal rendition.

His first business buckled when he did - and it was all because of a couch. 

In 2012, Joe was carrying a couch out to the road of a south Sydney street when a car came up behind him. At the time he was in his third year operating a removals business, paying off three trucks to the tune of half a million dollars - in other words, this was one of many, many couches.
Courtney Joe with boxes
It only took one accident for Courtney to leave his booming removalist business. Source: SBS Small Business Secrets
Joe hopped onto the back of the truck, attempting to stay out of the car’s path, but the vehicles collided, crushing his right leg between them.

Joe says now "I saw the car coming - the rest, not so much."

"The rest" was a year spent learning how to walk, refinancing and losing his business, and all but one of his trucks.

"That was 344 days, exactly. I remember that because I remember every one of them and how hard I had to work to get back."

Joe held on tight to that one truck, knowing that even as his first business folded, he needed it to start again.

'Nothing can bring me down'

Four years later, Sydney Removal Services is a half a million dollar a year business that employs full-time and casual staff, with a slew of steady work.

"I get frustrated sometimes when I think of the year I wasted, I mean if I hadn't lost it all I could be way further along now. At the same time, I know I have learned a lot about resilience and that nothing can bring me down."

To rebuild his customer base, he used Airtasker, an online platform where workers can bid for jobs.

"It's handy to build your network and meet new people, and that's what business is about, really."

Business surged 25% after using Airtasker, and this steady flow of work means he no longer uses Airtasker to find customers, but uses it to find casual staff.
Courtney Joe
344 days on from his injury, Courtney is back in business and stronger than ever. Source: SBS Small Business Secrets
These days Courtney walks without a limp, hauling couches and packing houses. It's as if the accident never happened.

"But if it hadn't I wouldn't have started this company, where I work with only good people, treat my staff well and we have fun. The best part of being a boss is being able to be flexible, choose your work and when you want time off if you aren't busy."

Although he admits these days, that doesn't happen very often.

Want to find out the secret to small business success? Tune into #BizSecretsSBS at Sundays 5pm on SBS, stream on SBS Demand, or follow us on Facebook, Twitter or Instagram.


Share
Follow Small Business Secrets
Sharing business secrets of inspiring entrepreneurs & tips on starting up in Australia's diverse small business sector. Read more about Small Business Secrets
Have a story or comment? Contact Us

Sharing business secrets of inspiring entrepreneurs & tips on starting up in Australia's diverse small business sector.
Watch nowOn Demand
Follow Small Business Secrets
3 min read

Published

Updated

By Camille Bianchi
Source: SBS Small Business Secrets

Tags

Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world