Demand for premium tea has surged in recent years as consumers become more aware of the potential health benefits of herbal blends. While a few big names dominate the Australian tea market, it’s also creating a booming opportunity for small business owners across the country.
Jamie Olsen was running an online advertising company in Perth when he noticed a growing number of searches for premium loose-leaf tea. He decided to set up a side business selling tea, and within an hour of launching his website, The Tea Hut had already received its first order.
“From that point, I thought there’s something here and I bought more tea and then sold more tea and it just kept on growing,” says Jamie.
Jamie drew on his marketing background to build a loyal following, and now sells around $7,500 worth of product each week.
The Tea Hut stocks more than 160 varieties of tea Source: The Tea Hut
“I’ve seen many businesses over the years go from nothing to become quite large businesses by working on their google advertising, he explains.”
"I feel like that’s the one main reason why the business is here today".
While the business is growing, it’s a competitive market. Jamie’s point of difference is his organic certification.
“I feel like it’s really helped to get the repeat customers, customers can look for just that logo.”
The Tea Hut is certified organic by the ACO Source: SBS
“You can’t just have the organic certification; you still have to have the right products, the right price, and good service for people to come back.”
While Jamie receives inquiries from all over the world, for now, he’s focused on building his brand in Australia.
