This year’s US presidential race is unconventional in many ways, with the Trump campaign turning many political orthodoxies on its head.
One of those orthodoxies is the importance of TV advertising and fundraising.
So far, Trump’s campaign has survived on relatively meagre funds. Disclosures show his campaign has raised almost $89 million in comparison to the Clinton Campaign’s $264 million.
Outside groups known as ‘Political Action Committees’ which don’t have as many restrictions placed on their fundraising have also failed to raise much in support of Trump.
Pro-Trump PACs have raised just $9.7 million, dwarfed by pro-Clinton PACs which have raised over $110 million.
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The Trump campaign also hasn’t spent any money on TV advertising, according to NBC News. Outside pro-Trump groups have spent $8.2 million, according to their analysis.
Meanwhile, the Clinton campaign has spent $52.3 million on TV ads with pro-Clinton groups spending an additional $37.1 million.
Here are some of the ads that money is buying:
The National Rifle Association Victory Fund is spending $3 million on this ad against Hillary Clinton
.@HillaryClinton is a hypocrite who will leave you defenseless. That is a fact. #HypocriteHillary #2A pic.twitter.com/L6xTrBfvfj — NRA (@NRA) August 9, 2016
The Clinton Campaign is hoping this anti-Trump ad resonates with swing voters.
Our kids are watching, Donald.https://t.co/yRnhmfHIWh — Hillary Clinton (@HillaryClinton) August 10, 2016
Rebuilding America Now PAC is hoping to tie Hillary Clinton to Bill Clinton on the issue of honesty
It also has a positive ad for Trump, full of stock images
Priorities USA is a massive pro-Clinton PAC and has spent more than $37 million on TV ads
Many of them use military personnel and families to criticise Trump
This one uses prominent Republicans to warn that Trump is a risk
Although Trump isn’t buying TV ads, he is posting ads to Twitter, such as this anti-Clinton ad
DON'T LET HILLARY CLINTON DO IT AGAIN!#TrumpPence16https://t.co/1mGkPNZPKF — Donald J. Trump (@realDonaldTrump) August 5, 2016
This one has a dramatic focus on security under Clinton’s leadership of the State Department and Obama’s presidency
#MakeAmericaSafeAgain pic.twitter.com/5yuLKyh8Q6 — Donald J. Trump (@realDonaldTrump) August 5, 2016
This social media ad focuses on trust
The Washington Post calls out #CrookedHillary for what she REALLY is. A PATHOLOGICAL LIAR! Watch that nose grow! pic.twitter.com/FsrUGByuuD — Donald J. Trump (@realDonaldTrump) August 2, 2016
This online video mashup of Trump contradicting himself has also gone viral, though there’s no indication of who’s behind it
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