Former US President Barack Obama's new memoir 'A Promised Land' has sold almost 890,000 thousand copies in the US and Canada in it's first day.
Obama's new book is on track to becoming the best-selling presidential memoirs in modern history.
In comparison, his predecessor George W. Bush's 'Decision Points' sold almost 220,000 on it's first day, while Bill Clinton's 'My Life' sold 400,000 copies.
The book chronicles Obama's presidency between 2008 and until 2016. It explores the key moments that led up to the moment he won office as the first African-American president in US history.
Even before it's release, the demand for Obama's memoir was already in high demand.
After its release, passages from the memoir began to circulate on social media. One popular excerpt details how Obama used political philosophers and thinkers to court young women at university.
The passage reads, "Looking back it's embarrassing to recognise the degree to which my intellectual curiosity in those first two years of college paralleled the of various women I was attempting to get to know."
Some have found the funny side to Obama's admission.
Freelance writer Sam Adler-Bell wrote on Twitter, "ugh GOD I am disgusted by Obama using Marx and Foucault (and other books I've read) to pick up chicks. I want all the girls reading this to know that I would never, ever do that."
But others haven't found it so endearing, and recounted experiences they've had with men who've faked their politics to date them.
"...that Obama piece isn't funny to me. It's a pervasive problem in our movement spaces right now," one social media user wrote.
The memoir has also prompted former Obama staffer Katrina Mulligan to tweet about her inclusion.
Obama recounts his regrets during his early political career where he had to be pushed by Mulligan, his lone full-time fundraiser, to make phone calls to gather political donations.
The memoir has not only had enormous success in terms of sales but also glowing reviews.
“Obama’s thoughtfulness is obvious to anyone who has observed his political career, but in this book he lays himself open to self-questioning. And what savage self-questioning. He considers whether his first wanting to run for office was not so much about serving as about his ego or his self-indulgence or his envy of those more successful,” she wrote.
With the book amassing more than 700 pages, it’s got people online talking about whenever they’ll be able to get through all of it.
One social media user joked it expressed Obama’s longstanding faith in the American people.
Booksellers: ‘If there was an unlimited supply, we would take more’
Readerlink, one of the largest distributors of books in North America, told the New York Times they expected to receive up to 890,000 copies by the end of November.
While James Daunt, the chief executive of US based bookseller Barnes & Noble said: “We are taking as many as Penguin Random House will give us.”
“If there was an unlimited supply, we would take more. I think we will end up selling an enormous number.”
Back in September, Obama described the book saying it will be “my take on what I got right and the mistakes I made, and the political, economic, and cultural forces that my team and I had to confront then — and that as a nation we are grappling with still.”