Firstly, stop everything for this very important announcement about a nostalgic Australian snack. Secondly, plant a permanent smile on your face.
After a decade of a decidedly Polly Waffle-less candy landscape, lovers of the classic Australian chocolate this week received exciting and long-awaited news: the Polly Waffle is coming back.
Family-owned South Australian company Robern Menz recently signed a deal to purchase the brand from Nestlé, meaning Polly Waffles will soon be sighted on supermarket shelves once more. Crucially, Robern Menz will be using the original recipe, developed by family business Hoadley’s Chocolates in 1947.
Certified chocolate crusaders Robern Menz also acquired the Violet Crumble brand last year, and made bringing the iconic Violet Crumble share bag back from the dead its number-one priority. Bags will be available on shelves from March this year.
“The share bag of bitesize Violet Crumble is engrained in the childhood and family memories,” says Robern Menz CEO Phil Sims. “Since the purchase of Violet Crumble, we’ve been inundated with messages of congratulations and we’ve also had passionate pleas for two key things: ‘Bring back the Violet Crumble bag’; and ‘Bring back the Polly Waffle’; I’m very pleased to announce that Robert Menz has reached an agreement with Nestlé to acquire the trademark, the intellectual property, the very secret recipe and the brand.”
Ardent followers of the ‘Bring Back The Polly Waffle’ Facebook page (there are 55K, and counting) have been vindicated:
And Twitter is trying to remain calm, but blowing it:
And, really, can you blame him?
For fans of the delightfully named Polly Waffle, 2009 was a dark year. After 62 years of crowd-pleasing marshmallow-and-wafer-filled chocolate logs, Nestlé opted to cease production. Only memes got us through:
But while word of the Polly Waffle’s resurgence travels far and wide, some (*cough* Gen Z) may be scratching their heads – a Polly what?
The bar was first produced in 1947 by UK-based family-owned confectioner Hoadley’s in Melbourne, and was acquired by Nestlé in 1988. “In its peak, there were over 10 million Polly Waffles produced annually in the 1990s,” says Sims. We’re already longing for its return and we can’t wait to taste how it measures up to the OG and to hear if first-timers are as in love as we are.
Say hello to your new old favourite.
Stock dates are still to be finalised, but keep an eye on Robern Menz and Bring Back The Polly Waffle for updates.