May PERAan: 'Not everyone will like your product': Entrepreneur's guide on finding your ideal customer

Teresa Agravante-Morato, a former freelancer in the architecture industry and first-time entrepreneur, hit the right note by setting up a premium-inspired perfumery business in South Australia in November 2025.

'Not everyone will like your product': Entrepreneur's guide on finding your ideal customer | Photos from Teresa Agravante - Morato

Key Points

• Based on Statista, the fragrance market in Australia is expected to reach $1.22bn in 2025, driven by natural/sustainable demand and eco-consciousness, with luxury scents dominating sales, accounting for 66.1% of the total sales.
• With help from some relatives, Morato made an initial investment for her business 'BELA AUSTRALIA,' ranging from $10,000 to $15,000, primarily for research and development in sourcing scents from different suppliers.
• According to Morato, she plans to strengthen her business' social media presence to enhance brand visibility and attract more customers.

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May PERAan: 'Not everyone will like your product': Entrepreneur's guide on finding your ideal customer

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