Life

How this self-taught Korean chef revolutionised food culture in an iconic Australian 'foodie' town

Renowned Korean Australian chef Sammy Jeon's culinary journey started when one regional winery took a chance on him.

A Korean man wearing a black t-shirt and black headband, with blue pants, standing with one hand on his hip, the other resting on a table laden with dishes of fruit and vegetables.

Restaurateur Sammy Jeon is marking Lunar New Year at his restaurant in Orange, NSW. Source: SBS News / Alexandra Jones

"We say in Korea, if you can wrap a nicely shaped dumpling, you will have a beautiful daughter."

Sammy Jeon laughs as he recalls the old saying often shared during Seollal — Korean Lunar New Year.

"We make hundreds of dumplings," Jeon says, as he hand-wraps Korean-style steamed dumplings — called 'mandu' — in the kitchen of his flagship restaurant in the historic NSW Central West town of Orange.

Spooning his house-made filling of seasoned pork mince, glass noodles and vegetables into thin dumpling wrappers, Jeon expertly seals up the edges before shaping each one and lining them up in rows.

When asked where he learnt the technique, he grins and says: "My mum, and YouTube."

A close up on handmade dumplings lined up on a baking tray.
Preparing mandu for Lunar New Year is a tradition in Korea. Source: SBS News / Alexandra Jones

Food is an integral part of Lunar New Year celebrations for many East and Southeast Asian communities, and this year, the Korean Australian restaurateur is churning out dozens of dishes to showcase his birth country's unique culinary traditions.

The most important and traditional Seollal dish is tteokguk — rice cake soup.

Jeon says just the smell of it reminds him of his mum's home cooking, signalling that Lunar New Year has arrived.

In the kitchen, the tteokguk broth sizzles in the wok over the fire as Jeon drops in the rice cakes, meat, shallots and some of his freshly steamed mandu.

"The dumpling is like a pocket, so it just holds in your luck," he says, adding that the rice cakes' coin-like shape also signifies long life, wealth or good fortune.

A close up of rice cake soup cooking in a wok on the stove. Meat, dumplings and rice cakes can be seen in the brown broth.
The tradition of eating tteokguk represents getting a year older and the coin-shaped rice cakes suggest wealth or good luck. Source: SBS News / Alexandra Jones

Tteokguk forms part of the Seollal tradition of Charye-sang — a table of ceremonial offerings to one's ancestors.

Plates of fruit, vegetable side dishes (called banchan), meat, fish, rice and soju (a Korean liquor) are all arranged in a specific order.

"The fish head has to point to the east," Jeon explains.

"The chestnut means prosperity; the dates mean next generation."

It's all about remembering where you came from and showing your respect to the people who came before you.

Jeon will celebrate the 10-day cultural festival in Orange, where he has lived for the past 16 years. He says he loves that Lunar New Year has become a major celebration in his adopted home.

"Lunar New Year is a big thing in Australia, so I feel like I don't have to choose between cultures."

A wooden table with various dishes, several plates of vegetable side dishes, a brown rice cake slab, barley soju, nashi pears, oranges, a colourful Korean-style pancake, all on wooden plates.
Jeon's take on Charye-sang — a table filled with ceremonial offerings to one's ancestors. Source: SBS News / Alexandra Jones

He is among the millions of people in Australia and around the world who have ushered in the Year of the Horse this week.

"In our culture, horse symbolises energy, freedom, and progressive," Jeon says.

"So, the people born in this year of the horse, they most seems like hard working, independent, and then always moving forward.

"I actually relate to that a lot."

From Bogildo Island to Orange

In 2009, Jeon left his hometown on Bogildo Island off the coast of South Korea.

"I grew up on a very small island, only around 2,000 people live there," he says.

"We would say, everyone knows how many chopsticks there are in every drawer in each household."

He came to Sydney in search of new adventures and opportunities. But in the wake of the global financial crisis, work was hard to come by.

"Honestly, I didn't have any plan. I just wanted to try a different lifestyle, learn English, see more world outside Korea," Jeon says.

He decided to try his luck in Orange — a NSW Central West agricultural hub known for its winemaking and gourmet food.

A Korean man wearing a black t-shirt and dark pants, holding a wine glass as he walks through a vinyard. Grapes hanging from the vines, and blurred leaves in the foreground frame the scene.
Jeon visits Philip Shaw Wines, where his love for Australian food and wine culture began. Source: SBS News / Alexandra Jones

A car breakdown on the way meant he arrived in Orange with just $200 in his pocket.

"I knocked on every single farm trying to extend my visa because I couldn't go back without any money, without gaining anything."

Persistence paid off, and Jeon was eventually given a chance at a local family-run winery, Philip Shaw Wines.

"They asked me to whipper-snip the lawns," he says, recalling his first job on the estate.

"It was summer, and I fainted after one week on the road. They must've been very impressed with someone working very hard like me," he jokes.

Working at the winery, Jeon became immersed in Australian farming culture, learning about winemaking and the beauty of fresh produce.

His enthusiasm and drive quickly made an impression on the winery's owners, who he would go on to form a lifelong bond with.

A Korean man in a black t-shirt, with an elderly Caucasian woman in a black top and chequered white and black pants. Standing on either side of a large wooden wine barrel, inside darkish room with tables, chairs and wine bottles in the background.
Jeon (left) with Diana Shaw at the Philip Shaw Winery in Orange, NSW. Source: SBS News / Alexandra Jones

"I met Philip Shaw's family and then they slowly introduced me to food and wine culture in Australia," Jeon says.

"I didn't have good English when I first came to Orange. But even when there's a language barrier, you bring the food, and we always have something we can talk about.

"You don't have to explain anything, we can just click with the food."

'Worked his backside off'

What was supposed to be a short stay in Orange was soon extended, and eventually, it became Jeon's new home.

Inspired by the chefs he met while working at the winery, he set about honing his cooking techniques, self-teaching and drawing on training from his hometown, which is in South Korea's renowned food region Jeollanam-do province.

Jeon opened his first restaurant and Orange's first sushi joint, Mr Sushi King, in 2012.

A smash hit, he started selling sushi rolls across regional NSW.

Over time, Jeon decided to bring more of his Korean heritage to his culinary ventures.

A Korean man wearing a black t-shirt smiling warmly and looking at the camera. In the background are copper coloured smoke vents hanging from the ceiling with dark wooden restaurant tables and chairs, set with bowls and plates.
Jeon travels to Sydney regularly to work in the kitchen of his latest venture, Mr Lim in Mosman. Source: SBS News / Alexandra Jones

He says he was hesitant at first, as not many people in Australia at the time were familiar with Korean food and flavours.

"I would cook very specific traditional Korean food like the braised pork belly, wrapping with the lettuce and some of our bean paste. I think the first or second year, no one was ordering it," he recalls.

"Then I learned that, I'll come to the customer and say 'This is very authentic. You may love it, you hate it. Would you want to try?' And people are willing to try and then they love the flavour, the element of Korean flavour."

Over a decade later, Jeon has now founded a total of eight restaurants, including Diana, a contemporary Korean Australian fusion restaurant in Sydney's Potts Point dedicated to the Shaw family's matriarch — Diana Shaw.

A close up on a painted portrait of Diana Shaw, stylised in a medieval style with ornate period outfit, pearls, a blue shadow over the eyes, and a detailed golden frame.
A portrait of Diana Shaw that hung in Jeon's Sydney restaurant named in her honour. Source: SBS News / Alexandra Jones

"He just worked his backside off", Diana Shaw says of Jeon's journey.

"He wanted to achieve something. And I feel very proud that I've been able to help him do that.

"The definitive food culture in Orange, I think he started it."

Bringing Korean culinary traditions to regional NSW

While Diana the restaurant has now closed its doors, Jeon has continued his take on Korean fusion through his flagship restaurant Mr Lim.

"I just want to reflect all my experiences into my Korean dishes," Jeon says.

With venues in both Orange and Mosman in Sydney's north, the restaurant fuses Korean and Chinese cuisine, inspired by the classic Chinese restaurants Australians love, and that are particularly prevalent in historic gold-mining areas around Orange and Bathurst.

"I really like the Chinese food here and it's something Australians really love. Then I just give you a little Korean twist."

The restaurant uses local produce and traditional Korean ingredients, such as gochugaru chilli powder, sent over by Jeon's mother — something he says keeps him connected to his family and hometown.

A Korean man in a black t-shirt, making dumplings. On his left is a large metal bowl half full of a meat-based dumpling filling, the man is holding a dumpling wrapper preparing to place filling in it, and to his left is a baking tray with three rows of dumplings.
Sammy Jeon's food ventures have helped him connect with Australians, and share his culture with them in return. Source: SBS News / Alexandra Jones

While at times facing racism in regional Australia, Jeon says he doesn't let it bother him: "Thanks to migrants, towns like Orange are now far more culturally diverse."

"I think it's become very multicultural now in small Orange town, which is a great thing.

"When I arrived, there was only one Japanese restaurant. Now there's Japanese, Thai, Indonesian.

People are curious about other cultures and they're very accepting and very open-minded.

Karaoke nights at the Mr Lim restaurants are also embraced by locals.

"They go crazy," Jeon laughs.

"They all put their shoulders together, then they sing loud. I feel like I'm in Asia."


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7 min read

Published

By Alexandra Jones

Source: SBS News



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