After recently selling the consumer advice site, he now mentors others with a love for cars trying to get a foothold in the business.
"I've always loved cars, my parents could tell even as a kid I could name all that drove past,” Mr Fallah said
“I remember my dad letting me drive his Peugeot 504 in Iran, illegally.
A decade ago the start-up cost for his CarAdvice auto blog was $25 for the domain name, when he made the surprise discovery that it was still available.
The 31-year-old’s business recently sold to Channel Nine for $35 million.
"I'm surprised something I started ten years ago got this far,” he said
“You got to do something you love, I guess there was a bit of luck involved, I didn’t think there was a lot of money involved. We did it for the love of cars, not the money.”
Now he gives back some of what he has learnt, including mentoring a young university journalism student from Hong Kong.
"Why cars? I've been a car nut since I was two months old,” said Toby Leung who studies at the University of Queensland.
“My first toy was a little blue toy car and I fell in love. I wanted to be a car designer, car salesman, then last year looked into car photography."
Mr Fallah's mantra is fail early and fail often so when a dream job or project comes along, the hard lessons have already been learnt.
"Work hard and you only get lucky once in your whole life,” Mr Leung said are two tips he has picked up
“I heard he failed 17 times to get up his business, but succeeded eventually and he's quite young, quite inspiring.
The feeling is mutual.
“He’s a much better photographer than me, so I’m not helping him in that regard,” said Mr Fallah.
“Since he’s only been doing it for about a year, it’s quite sensational. My advice is to follow his passion.
Mr Fallah was child migrant from Iran in 1993 but success also drew the wrong kind of attention.
"As recently as a few years ago I had people throw a bottle at my car and tell me to go back to Muslim,” he said.
“I had to laugh at that, it's quite funny because of the ignorance of it I suppose. I'm not even a Muslim, I'm an atheist by upbringing.
“When we came to Australia 20 years ago there was a certain level of racism around and my parents certainly experience it. I’ve learnt not to let it bother me.“Is always hard to get into business, it doesn’t matter if you’re an immigrant, it’s a mind set. It certainly never stopped me from starting a business because I was an immigrant.”
Unperturbed, another of Mr Fallah's mottos is, ‘if you don't ask, you don't get’, that saw him overcome early hurdles.
"We needed to convince more manufactures to give us their cars to test and that's quite challenging when you're in your 20s and asking for cars worth half-a-million dollars,” Mr Fallah said.
So he asked to test drive the world's fastest and most expensive car, the Bugati Veyron.
He flew to France with a television crew, and the video which aired on the Discovery Channel became his calling card.
“And the rest is history,” said Mr Fallah.
It is a trick Mr Leung's already picked up with an eye on Mr Fallah’s orange Aston Martin.
"I needed a really nice car to shoot to get content for my portfolio, so I Facebook messaged Alborz can I shoot your car,” he said.
“It looks really nice. He said, ‘Why not’, he gave me an opportunity, (and) liked my work, I think.
“It’s a dream come true.”
Mr Leung now regularly photographs cars for CarAdvice.
Mr Fallah hopes to one day give Mr Leung a full-time job “once he actually gets his driver’s licence”.
