They don't like to be called white supremacists.
The well-dressed men who gathered in Cleveland's Ritz-Carlton bar after Donald Trump's speech accepting the Republican nomination for president prefer the term "Europeanists", "alt-right", or even "white nationalists".
They are also die-hard Trump supporters.
And far from hiding in chat rooms or under white sheets, they cheered the GOP presidential nominee from inside the Republican National Convention over the last week.
While not official delegates, they nevertheless obtained credentials to attend the party's highest-profile quadrennial gathering.
Several gathered in the luxury hotel well after midnight following Trump's Thursday address, a fiery appeal they said helped push the Republican Party closer to their principles.
"I don't think people have fully recogniSed the degree to which he's transformed the party," said Richard Spencer, who sipped Manhattans as he matter-of-factly called for removing African-Americans, Hispanics and Jews from the United States.
Like most in his group, Spencer said this year's convention was his first, but he hopes to attend future GOP conventions.
"Tonnes of people in the alt-right are here," he said, putting their numbers at the RNC this week in the dozens.
"We feel an investment in the Trump campaign."
He and his group chatted up convention goers late into the night, including an executive from a major Jewish organisation and a female board member of the Republican Jewish Coalition.
The New York billionaire's campaign declined to comment on the attendance last week by Spencer and other white supremacists at Trump's nominating convention.
Trump has publicly disavowed the white supremacist movement when pressed by journalists.
Sean Spicer, chief strategist for the Republican National Committee, said convention organisers release credentials in large blocks to state delegations, special guests and media outlets.
Officials have little control over where they end up, he said, noting that even protesters from the liberal group Code Pink managed to get into the convention hall.
Yet Trump's "America First" message, backed by his call for a massive border wall and focus on immigrants who are criminals, has energised people like Spencer.
Seizing on that energy, former grand wizard of the Ku Klux Klan David Duke on Friday announced a bid for the Senate.
Trump in his convention speech highlighted people murdered by immigrants in the country illegally and warning of rising inner-city crime.
Such a message, combined with the Trump campaign's repeated brushes with white supremacist material on social media, has drawn criticism from Republican leaders.
There are no indications Trump himself has consciously courted these groups, but the series of errors, compounded by Trump's muddled condemnation of supremacist supporters early in the campaign, have forced allies to answer uncomfortable questions as Republican leaders try to improve the party's standing with minority voters.
When asked about Trump's white supremacist supporters, former House Speaker Newt Gingrich, a Trump ally, noted that Trump has repudiated Duke.
