'Spreads like wildfire': Why measles cases are on the rise and what we should do about it

Rising international travel and vaccine fatigue are among the factors behind rising measles infection rates, experts say.

A young boy sits shirtless on the kitchen counter with his arm raised while his mother applies measles medicine to him.

Measles can easily cross borders and cause outbreaks in any community where people are unvaccinated or under-vaccinated. Source: Getty / Kosamtu

Health experts are concerned about the rise of measles in Australia, with 22 cases already reported this year, mirroring a global increase in the spread of the viral disease.

Across Australia, Queensland accounts for eight of those cases, while seven are in NSW, five in Victoria and one each in Western Australia and South Australia, according to Australian Centre for Disease Control (CDC) data as of 6 February.

Health authorities in Victoria noted in early February that a recent increase in measles cases was linked to overseas travel and warned that outbreaks of the highly contagious disease had been reported in popular Australian travel destinations, including Indonesia, Thailand and India.

Indonesia, which became Australia's favourite international travel destination in 2023, had the highest number of cases between June and November 2025, according to the World Health Organization (WHO).

Two experts SBS News spoke to said increased international travel following the end of COVID-19 restrictions was partly behind rising measles infection rates in Australia.

They also cited vaccine scepticism, and an underestimation of how serious and contagious measles can be, as factors.

Measles can spread through air conditioning

Infectious disease physician and clinical microbiologist Paul Griffin said some Australians underestimate the danger measles can pose to health.

"About one in 1,000 to one in 10,000 cases will lead to severe complications. And that could be a nasty pneumonia, for example, or could be brain inflammation and swelling that can lead to death or permanent disability," he said.

He also highlighted the extreme contagiousness of the disease.

"It's so infectious that you can be in an exposure site after someone with measles was there, even up to a few hours afterwards, and still get infected.

"It's one of these infections that can travel through air conditioning circuits, and we can see people be infected in other rooms if they're on the same circuit ... So it's spread very easily via the airborne route."

Chair of child and young person's health at the Royal Australian College of General Practitioners (RACGP) Dr Tim Jones agreed, telling SBS News: "It spreads like wildfire. It's orders of magnitude more contagious than COVID was."

Up to nine out of 10 people who don't have immunity will become infected after exposure to an infected person, according to the CDC.

Vaccine hesitancy and misinformation

The CDC also advises that two measles vaccinations are 99 per cent effective at preventing measles infection.

However, Australian vaccination rates, particularly among children, have decreased in recent years.

According to recent Department of Health data, around 93 per cent of five-year-olds have had all vaccines recommended for their age, while around 89.5 per cent of two-year-olds are fully vaccinated.

The department warned that, over the last three years, the nation's vaccination rate has dropped below its aspirational target of 95 per cent, which it says is needed to reach the "herd immunity" required to stop the spread of vaccine-preventable diseases such as measles.

A young boy looks away with a neutral expression as a healthcare worker in white gloves administers a vaccination into his upper arm.
The Australian Medical Association issued a call in December last year for "immediate action to combat vaccine hesitancy and reverse declining immunisation rates across the country". Source: Getty / Halfpoint Images

Both experts interviewed by SBS News pointed to vaccine hesitation as driving the increased spread of measles, with Griffin saying it was "getting harder to convince people to make the right decision and get the vaccine".

Jones said the years of COVID-19 restrictions and mandates had induced a hesitation about vaccination in some Australians.

"Families are just burnt out after COVID. They were tired of the constantly changing advice that was given on vaccination. So they're sceptical about whether the [measles] vaccination truly is as important as we say it is."

Jones said that, in his experience as a doctor, sitting down with families and discussing the risks associated with the disease changed most people's minds.

"What I find I need to do as a clinician for those families is to put what was happening in COVID in context — that things were changing very, very quickly — versus something like measles, where it's a disease that's been around for a very long time.

"We know it very well, and the vaccinations that we've been using have also been around for a long time, and we know what they are."

Major outbreak to elimination to a tripling of cases

In 1994, Australia faced a major measles outbreak with 4,794 confirmed cases. It was that year that the two-dose vaccination schedule was introduced for children aged between 10 and 16 years old.

At first, vaccination rates were low, but by 2000 they were sufficient to reduce the circulation of the virus, according to the Communicable Diseases Network Australia.

The two-dose vaccine offers 99 per cent protection against illness and serious complications, according to the CDC

Measles often comes with flu-like symptoms — such as a fever and runny nose — but it's important to also look out for a rash, cough and conjunctivitis, which are tell-tale signs of measles.

A silhouetted profile of a person wearing glasses looking upward at a syringe held in their hand against a bright, blurred background.
The National Immunisation Program now includes two doses of the measles vaccine for children aged 12 and 18 months. Source: AAP

Since 1994, most Australians have received their vaccination as part of the National Immunisation Program (NIP).

In 2014, measles was declared eliminated in Australia by WHO due to the endemic measle strain not circulating for several years — thanks to the effectiveness of the vaccine.

However, cases continue to occur in Australia, mostly in those who have travelled overseas.

"What we need to recognise is that what's kept those numbers down is consistently keeping the measles vaccination rate in Australia over 95 per cent of our population. And that's a number that's been steadily slipping over the last few years," Jones said.

"We've seen a tripling of measles cases in Australia over the last year ... I do think there needs to be some, at least a mild degree of, concern about what's going on."


For the latest from SBS News, download our app and subscribe to our newsletter.


Share

6 min read

Published

By Olivia Di Iorio

Source: SBS News



Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Follow SBS News

Download our apps

Listen to our podcasts

Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS

SBS World News

Take a global view with Australia's most comprehensive world news service

Watch now

Watch the latest news videos from Australia and across the world