Blog: My experience as a webcam binge eater

Drew Ambrose didn’t just report on the phenomenon of binge eating on webcam in South Korea, he decided to give it a try.

Drew and BJ Fitness Fairy eat their way through a huge feast while fans watch via her webcam.

Drew and BJ Fitness Fairy eat their way through a huge feast while fans watch via her webcam. Source: SBS Dateline

Most of the media coverage on binge eating broadcasts in South Korea makes it look like a freaky food fetish, but I thought there had to be something more to it.

And one thing that I think mukbang, as it’s known, does address is loneliness. So many people live alone, but they love eating meals together.

The fact the mukbang eat three pizzas or a huge barbeque is not a gluttony thing... it's more about giving the illusion that everyone is sharing the meal together.
BJ Fitness Fairy can earn up to $4000 a week by eating enough for three people while fans watch.
BJ Fitness Fairy can earn up to $4000 a week by eating enough for three people while fans watch. Source: SBS Dateline
Often a mukbang fan will eat while watching their favourite Broadcast Jockey or BJ.

What we didn't have space for in the final version of Dateline’s story, Kimchi Crazy, was an interesting interview with a food historian.

He said that the obsession with food has emerged because Korea has struggled its way through the Korean War, Japanese occupation and an Asian Financial Crisis.

Only now are people actually sitting down and enjoying their food.
She says she once three large pizzas and three fried chickens in one day.
She says she once three large pizzas and three fried chickens in one day. Source: SBS Dateline

And it doesn't surprise me that they also want to push their food overseas. Whether it's cosmetics or pop music, cultural world dominance means a lot to them through what's known as the Hallyu pop wave.

If you follow Pop Asia on SBS, you'll notice there’s a real emphasis on perfection among the K-Pop stars.

Whereas mukbang stars are kind of kooky and more fun to be around. It's easy to see why people tune into them and watch them eating.
Men in South Korea do less housework than anywhere else in the developed world, but people like Chun Young Jae want to change that through cooking.
Men in South Korea do less housework than anywhere else in the developed world, but people like Chun Young Jae want to change that through cooking. Source: SBS Dateline
The other thing that surprised me when doing this story is how cooking shows have really changed men's attitudes to the kitchen. Some people might dismiss this and say, well Australia loves competitive cooking shows.

But this is a country where men do very little housework and expect women to do all the work so what surprised me was the power of DIY cooking shows.
 
The worldwide perception and presence of Korean food has definitely changed over the years.

In Melbourne, my hometown, you see a whole bunch of Korean restaurants around Chinatown and the Central Business District.  

On assignment for work in places from the Solomon Islands to the US and even parts of Kuala Lumpur, I've been able to find a decent Korean barbeque.  

I definitely think more and more people are becoming aware of kimchi and other Korean cuisine. 
Drew resorted to comedy to help entertain Fitness Fairy's fans while their meal was broadcast.
Drew resorted to comedy to help entertain Fitness Fairy's fans while their meal was broadcast. Source: SBS Dateline
Doing mukbang is quite a weird experience... I think I would have really struggled by myself and I'm not talking about the language barrier.  It's part theatrical performance... part skype conversation.  

The Fitness Fairy and I were communicating using an interpreter, so to create a bit of direct interaction I resorted to Shaun Micallef style slapstick... playing with swords, jumping up and down like a kangaroo, going crazy when I ate something delicious, making kookaburra sounds and singing ‘Old McDonald had a farm’.  

As a result the audience thought I was a comedian and found it hard to believe that I was a serious hard-nosed journalist!

They asked me a few soccer questions, what my favourite Korean foods are and about my favourite parts of South Korea.
Fitness Fairy exercises for five hours a day to try and maintain the figure seen in the photograph behind her.
Fitness Fairy exercises for five hours a day to try and maintain the figure seen in the photograph behind her. Source: SBS Dateline
At the end of the show some of them said that I should do it full time. At least I know if I get laid off - I can go to Korea and start my own eating show!

Did I finish my meal though? No, it was too much!

See the full story, Kimchi Crazy:


Share
Follow Dateline
Dateline is an award-winning Australian, international documentary series airing for over 40 years. Each week Dateline scours the globe to bring you a world of daring stories. Read more about Dateline
Have a story or comment? Contact Us

Dateline is an award-winning Australian, international documentary series airing for over 40 years. Each week Dateline scours the globe to bring you a world of daring stories.
Watch nowOn Demand
Follow Dateline
4 min read

Published

Updated

By Drew Ambrose


Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world
Blog: My experience as a webcam binge eater | SBS Dateline