While Scott Morrison has urged businesses to stay away from social issues and instead focus on sales, marketing strategists say companies who do both are more profitable, with younger consumers often prioritising ethics over price.
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Businesses warned to stay aligned to younger customers' social expectations
While Scott Morrison has urged businesses to stay away from social issues and instead focus on sales, marketing strategists say companies who do both are more profitable, with younger consumers often prioritising ethics over price.
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By Camille Bianchi, Bethan Smoleniec
Presented by Bethan Smoleniec
Source: SBS
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