In a new attempt to tackle spammers and bots across the social network, Twitter has reduced the number of accounts people are allowed to follow daily.
The social network site Twitter has reduced the number of accounts people can follow daily in a fresh attempt to take on spam and bots across the social network.
The site already had a 1000 daily cap in place, but the company has now decided to reduce the cap to 400.
Explaining the move, Twitter's head of site integrity, Yoel Roth, says they chose 400 as the new limit because it makes spam accounts less effective, slower and more expensive to operate.
Twitter has found that almost half of all accounts which followed more than 400 times a day were engaging in so-called "follow churning".
That's the process of repeatedly following and unfollowing the same account in an effort to grow followers, which is against Twitter rules.
"As a part of our commitment to building a healthy service, we remain focused on stopping spam and abuse on Twitter," says a company spokeswoman.
"We found that having a high daily follow rate contributed to follower churn, and, as a result, we are reducing the daily follow rate limit from 1000 to 400."
The social network predicts that 99.87 per cent of Twitter users do not follow that many accounts per day, meaning it will not make any difference to the vast majority of users.
But it says it wants to avoid burdening businesses which regularly use the platform to provide customer service via direct messages.
Verified Twitter accounts will continue to be able to follow a maximum of 1000 accounts per day.