100 Days of Deadly Mob

A project that started as a classroom experiment to familiarise School Children with prominent Indigenous Australians has turned into a popular Facebook Campaign spreading the word of Indigenous accomplishments.

100 Days of Deadly mob aims to create more awareness of Indigenous people making a difference in the city of Perth Source: NITV News

100 Days of Deadly mob was launched by School Teacher Mikayla King and her colleague and current Ms NAIDOC, Shelley Cable as a way to create more awareness of Indigenous people making a difference in the city of Perth.

What started on a board set up by Ms King in her class quickly grew after seeing the recognition from the students who saw prominent Indigenous Australians every day when they came to class.

“I think a lot of Aboriginal people don’t really sell ourselves on the good work that we do - so it was a great opportunity to showcase the talented people in our community.”

Ms King says the idea was to show another aspect of Indigenous excellence.

“The people we feature are nominated by other community members."

The project started in August of 2016 and was almost derailed following the Police clashes in Kalgoorlie after the Death of 14 year old Elijah Doughty. The women decided to push forward with the pages on Facebook and Instagram in an attempt to raise not only the profile but self esteem of the community as a whole.

Following the theme of projects like Humans of New York, there is a picture accompanying a brief story on a particular person, and according to Ms King, this style is far more intriguing and rewarding for the wider community to enjoy.

“I think a lot of Aboriginal people don’t really sell ourselves on the good work that we do, so it was a great opportunity to showcase the great people in our community.”

One of the major difficulties of the project was trying to get Indigenous people to open up about their professions and passions, but a wide array of people have been profiled and appreciation from the wider community shown.

Actors, Activists and Health Workers are just a few of the occupations from the people profiled in the project, but the impression made on people who view the profiles can’t be underestimated. Since it began, pages have had over 60,000 views per post the page has gotten extremely popular with over one million views overall already.

The Project is nearing the final 100th profile but the popularity could see similar projects launched in the future.

Ms King Launched the project along with Shelley Cable (Not Pictured). Source: NITV News