NITV is committed to impacting:
- All Indigenous Australians by giving them a platform to share stories and information, tell news, educate children, communicate across the country and make public the history and aspirations of Indigenous people
- All Australians, by giving them more Indigenous news and information and more Indigenous programs based on credible information sources
- The Australian media by continuing to break stories such as the incarceration of the Thorne brothers, the funeral of significant Indigenous people such as musician Dr Yunupingu and the apology by David Morrow
- General audiences through the NITV acquisitions team selection of international and national documentaries, films and television series. Some of NITV’s highest ratings have resulted from acquired content such as the films Rabbit Proof Fence (Australia) featuring David Gulpilil and Shooting Dogs (Rwanda), the documentary Big Damage (Papua New Guinea) and adult animation series The Boondocks (United States).
NITV has been recognised by the media industry and Indigenous community with nationally acclaimed nominations and awards.
The channel received two Walkley finalist nominations in its first year as a free-to-air broadcaster and its children’s show Move it Mob Style has been nominated for TV Week Logie Awards.
NITV reinvests its revenue into content production, strengthening the Indigenous production sector, with almost $10 million of NITV’s annual budget invested directly to Indigenous-made content.